We Are Your Trusted Fractional CFO

At Midwest CFO, our mission, vision and values drive every decision we make:

blub icon

Mission: Empowering entrepreneurs in the Midwest to achieve financial success by providing expert fractional CFO services, strategic financial insights, and unparalleled support for business growth, scaling, and positioning.

Arrow Icon

Vision: To be the trusted financial partner of choice for Midwest entrepreneurs, known for our dedication to understanding their unique challenges, fostering growth, and contributing to their long-term success and ability to exit their business.

blub icon

Values: Integrity, Partnership, Results. We operate with unwavering integrity, forge true partnerships with our clients, and deliver tangible results that enhance the financial health and prosperity of their businesses.

At Midwest CFO, our dedication to your success sets us apart. As your Fractional CFO, our mission is to empower entrepreneurs like you to not just grow, scale, and sell your businesses, but to truly thrive. We deeply care about your journey, and our commitment is reflected in our approach.

Furthermore, by delving into the intricacies of your financial landscape, meticulously forecasting your cash flows, and providing strategic insights, we strive to pave the way for enhanced profitability and sustainable growth. Your triumph is our ultimate goal, and we’re here to support you every step of the way on your path to long-term success.

Midwest CFO Founder Chris Gwinn

Meet our Founder, Chris Gwinn

Chris Gwinn, the Founder and Fractional CFO of Midwest CFO, boasts a rich history as a successful serial entrepreneur. With a focus on scaling businesses and optimizing financial strategies, Chris brings invaluable expertise to the table.

Prior to Midwest CFO, Chris held the helm at Great Lakes Advisory (GLA) as CEO, where he spearheaded its transformation into a top-tier operations agency. Furthermore, as the #1 Certified Trainual Consultant, he collaborated with global businesses featured on the Inc. 5000 list, guiding GLA to scale by an impressive 400% under his leadership. Embracing a 100% remote team, Chris navigated GLA’s growth using the Entrepreneurial Operating System (EOS).

Chris’s journey in corporate finance commenced at Milwaukee Tool and BNP Paribas. Subsequently, he managed over $85MM in assets at Northern Trust. His financial acumen extended to healthcare as the Director of Finance and Operations at Harmony Center, where he achieved a remarkable 500% increase in patient collections and a 300% boost in profitability.

A Marquette University alum with a CFA® designation, Chris’s passion for corporate finance, strategic planning, and leadership is palpable. Beyond his professional pursuits, he cherishes family time with his wife, Courtney, and son, Oscar, enjoying activities such as golf, running, cycling, snowboarding, and quality moments with their Australian Shepherd, Igor. With his wealth of experience and expertise, Chris Gwinn is your trusted guide for navigating financial success at Midwest CFO.

What Makes Us Unique

blub icon

We run on EOS and speak the language.

We thrive on collaborating with Visionaries seeking to fill their finance roles! Let us empower your team with our expertise and dedication.

blub icon

We’re invested in your success!

Our Fractional CFOs are compensated based on the increase in value they add to our clients’ businesses.

blub icon

We meet you where you're at.

While we offer virtual CFO services for remote teams, we prefer to meet on-site to better understand how you operate, see how the work gets done, and develop relationships with your teams.

Footer logo

Your Satisfaction Guaranteed

Your success is our success. We only want to collect payment for a job well done. Should you be unhappy with our services, for whatever reason, you can request a refund and get your money back.

Simply email info@midwestcfo.com with the subject, “Gimme my money!” and within 24 hours, we will refund your last payment and terminate your contract – no questions asked.